How did Fussy start?Updated 5 months ago

When we noticed the huge amounts of single-use plastic used in everyday bathroom items like deodorant, we thought there had to be a better way - it turns out there is. We launched as a Kickstarter project in October 2020 where over 8,000 Fussy armpits joined our mission.

We then appeared on Dragon’s Den in February 2022, securing investment from two Dragons, which helped spread our mission even further.

Your can read more about our story here.