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Learn About Fussy

Learn about where we started and where we want to go

What is Fussy?

Fussy a natural and sustainable body care brand. Our products are full of natural ingredients that are kind to your skin, as well as the planet. For our deodorants, our unique probiotic formula keeps your smelling fresh all day - it's been independen

How did Fussy start?

When we noticed the huge amounts of single-use plastic used in everyday bathroom items like deodorant, we thought there had to be a better way - it turns out there is. We launched as a Kickstarter project in October 2020 where over 8,000 Fussy armpit

What is the Fussy goal?

We’re Fussy... about everything in our mission to banish single-use plastic from your daily-routine. With simple, high-quality and effective personal care products that are backed by science not buzzwords. We started with deodorant which, thanks to y

Why are you called Fussy?

We’re fussy about everything in our mission to bring you fresh smelling, planet-friendly armpits! From sourcing the highest quality ingredients to the packaging we use. We truly believe that by being fussy, we can create a better planet for everybody

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